lighting

A Stranger Thing Portrait – Eleven

I am a child of the 80's...

… which means I am direct product of that decade. I was never a big fan of 80’s Hair-Metal but I’ve always loved the imagery of that era. As we started to move away from analog and into digital’s earliest incarnations we all took a big step back in quality. People think of VHS as an analog medium, but unlike the homemade movies shot on film in the 60’s and 70’s – which were a true analog and very chemical-based affair – VHS was rendered to tape using electricity and other various pieces of digital wizardry. It’s part of this loss in quality that help define the 80’s within its time in history and also teaches us the concept of, ‘low-quality doesn’t always mean bad-quality’.

Also, the 80’s were a time of great exploration into the visual mediums. For me, there’s never been a time in my life where the movies were more over the top, more gory, more cheesy, more whatever.  Sure, we all praise and award movies who work their messages in more subtle manners, but I think a lot of people can also appreciate how wonderful ‘blatant-and-unrepentant’ can be as well!

Enter Stranger Things; a new visual and story-telling trip down a cracked 80’s memory lane. It’s amazing to watching Stranger Things and see my childhood, bikes, clothes, and adventures right there on screen for me to relive. Okay, so my real life adventures at that age weren’t quite as surreal, but they were certainly just as grand within my imagination.

It’s truly an amazing show and it has captured a lot of people’s interest. One such couple, some family friends of mine, have two daughters who they watch the show with. When their oldest daughter shaved and donated her hair to Saint Baldricks, they realized she was a complete doppelganger for one of the TV show’s main protagonists – Eleven. So much so that she was being stopped in the street and people would take pictures of her and follow her around, convinced she was Millie Bobby Brown. 

So, we decided to capitalize on this and do a fun Stranger Things photo shoot! They were in charge of the wardrobe, and I would find the right location. For that location I chose the Molly Stark Sanatorium; an old tuberculosis hospital about 30 minutes out of town. This place is defunct, abandoned, and just oozes a whole new level of creepy, so, as you can imagine, it turned out to be the perfect location. 

Above: Molly Stark Sanatorium

We showed up around 8pm in the evening. It’s mid-Spring at this point of the year so the sun sets around 8:30 pm. The forecast originally said it would be sunny, but rain had moved in earlier throughout the day and now it was overcast – which wasn’t a problem since we were taking a potentially moody photo. The only impact the cloud cover had on the location was that I instantly lost about 2 stops of light as the sun was setting behind a large blanket of clouds. 

Because I would have to expose a little longer to compensate for the darkness (I don’t like to bump up the ISO unless absolutely necessary) I set the camera up on my tripod after scouted the location for the right angle. Using the tripod means I can have a slower shutter speed and still retain a sharp photo. Next I hustled to put up one 32 inch octa on a large light stand. The light was about 12 feet up and about 12 feet away and 45 degrees off center from the subject because I wanted to give the lighting more of a moonlight glow by the time it reaches our model. I then took a second light and positioned that opposite of the main light. It was much lower, with a 7 inch reflector on a bare bulb. I pointed the light so it would light her dark side with a little fill as well as light the bottom of the tree branches to help them retain a little detail from the shadows.  Once we had the lights in place it was just a matter of getting the pose right and taking some pictures. To the right is one of the pictures we chose, straight out of the camera. 

If you remember what I said at the start of this article, the 80’s are all about the lo-fi elements. This picture is ok as-is, but it doesn’t match either the spirit of the show, or the aesthetic of the decade it’s supposed to take place in – so there’s some work to do!

First thing I did was mess around with the RGB curves in Adobe Lightroom to flatten the dynamic range. I also de-saturated the image and boosted the blues in the shadows. Next, I took the photo into After Effects (yes, the video compositing program) and added in the fog and the light streaks for the lantern.

After Effects is, at it’s heart, an amazing piece of compositing software that does a lot of stuff, dare I say, better than Photoshop. If it’s not a part of your workflow, you should investigate it’s potential! Once I am done there I exported the file into Adobe Photoshop where I made a few final adjustments to color as well as any last tweaks. 

Overall most of the color tweaks are done with curves adjustments and I use them throughout the process within all of the various programs I mentioned here. One thing that’s hard to explain is knowing where you should move from one program to the next. For this image, I worked in Lightroom until I had the base color correction in place. I then moved to After Effects to add in the fog and light flares because I know those processes are fairly easy for that program to produce. Photoshop is usually the last step because it’s great for the small details and final color correction. 

Here’s the final image

Benjamin Lehman is a Commercial Photographer in the Canton, Akron, Cleveland and Northeast Ohio Area. 

Being taught through inspiration

Being taught through inspiration

A wonderful producer who I’ve worked with for years would often joke when we had to copy and paste items from one of our earlier projects into something we were currently working on, “If you’re gonna steal, steal from the greats!”

Now, before we get anything further into my reasoning here, I am just gonna say the following: Don’t steal, or infringe on someone else’s work and try to pass it off as your own. That’s just theft, and it’s pretty low. As a graphic designer of over 20 years, I’ve had numerous designs and concepts stolen from me and it’s a terrible feeling to see someone else benefiting from your hard work. As artists, our biggest billable asset is our ideas, innovation and process. So respect other artists’ work as you would like your own work to be respected.

With that out of the way, I do also believe that you can learn a lot by seeing how other people approach their craft. That is, at its very core, the essence of teaching. Recent generations of photographers have been inspired by people like Annie Leibovitz, Joe McNally and Jeremy Cowart, among others. Those photographers were, and still are, inspired by other photographers and so on and so forth. Being inspired by other artists is a beautiful thing and, as an artist, there is no higher compliment than having a contemporary seeing your work and being inspired by it. 

I keep a folder on my computer of things I find inspiring. It can be anything from a color study, to a well designed website, brochure, a photo, a poem; it can be anything that catches my eye and stirs some emotion inside of me. In the case of photography, it could be an image that someone else has taken that intrigues me – the way they took it, the lighting, the pose, the setting. Whatever it is, it’s something that has inspired me. 

I’ll also use these images as a challenge and a chance to learn. I’ll do my best to figure out what sort of visual trickery and craftsmanship went into the making of their photo and then I’ll set out to see if I can faithfully recreate what it is I think they’re doing. Such was the case for Post Malone’s Twitter profile picture seen here to the right. This photo was shot by Nabil and you can follow him on twitter here: https://twitter.com/nabildo.

I think it’s just a pretty awesome portrait. I like the simple, monotonistic color scheme, the pose, the shadows. Basically, the whole mood of this photo is pretty damn cool. Because of that, I decided I would do my best to try and recreate it armed with only my own working knowledge of cameras and studio lighting. 

The first, and most obvious, aspect of this photo is the orange tone throughout. That’s a no-brainer that we’ll need to add some colored gels to the lights in order to achieve the same effect, however we need to figure out what sort of lighting we want to use first. Looking at this portrait a little more I suspected that the photographer was using a beauty dish, positioned directly above and pointing straight down at the subject. This would give the same deep shadows in the eyes we see here in the photo. There doesn’t seem to be any bounce light, so we’ll just move forward on the assumption that one one light was used to light Post Malone.

We will need a second light, however, to light the backdrop. I have a neutral gray seamless in my studio and I suspect that’s the same setup Nabil used in his photo. So, I’ll just take my second light, attached a 7 inch reflector dish so the light doesn’t spill off of the background and hit the subject, and then lastly we’ll put a gel on that to give our gray background an orange tone. 

The gels I decided to use were one full cut of CTO on my main light and one theatrical orange gel on the background light. The theatrical orange gel is considerably more orange than the CTO gel. The reason for this choice is because skin tones are already warm-ish, so I don’t need to over drive the orange on our main light – just enough extra orange to kick the skin tones into the realm of our backdrop. The backdrop, which is gray under normal lighting conditions, does need a little more color oomph, so that’s where we use the theatrical orange gel to full effect. See the diagram to the right to see our final set up. 

The next step is lighting ratios. I think I got kinda lucky on this one. My camera and lights were still set to whatever they were set for at my last photoshoot was and, as it turned out, they were dialed in pretty well for our first test shot here. In the end, I just had to tweak the main light at tad to get it into the correct range. My camera was set to f/8, 1/125 shutter, 100 iso. The main light was putting out light at f/11 and the background light was f/5.6. So basically, the key light was +1 stop over camera and the background was -1 stop under. Easy-peasey!

And here’s our final image:

Portraits with Shawn Cartel

Newborn Photos with Benjamin Lehman Photography

Baby/Infant Photos with Benjamin Lehman Photography

This is only the second time in my professional career that I’ve taken newborn photos. I believe there are lot of other photographers out there who are much more passionate about this form of portraiture than I am so, so I usually refer one of those photographers to people who come to me asking. This one, however, was special as it was my 2nd cousin’s first born child. So, obviously, I am going to say yes, and boy oh boy, it was actually a lot of fun!

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Self Portrait with the Paul C. Buff Octabox

Self Portrait with the Paul C. Buff Octabox

A photographer’s cheapest model is, as they say, themselves. So I put my cheap model to work utilizing the new octabox I got from Paul C. Buff (detailed here).

List of gear:

  • 5d Mark II
  • Einstein Flash Head 
  • Octabox
  • C-Stand
  • Low-rent model (me)

Below are images of the final result of the shoot, as well as a diagram of the set up.

You can do some pretty awesome photos with just 1 light and a nice modifier!

Benjamin Lehman is a commercial photographer who works in San Francisco, Canton, Cleveland and North East Ohio. 

Must Have New Photography Gear: Umbrellas, Octaboxes and Simple Reflectors

Must Have New Photography Gear: Umbrellas, Octaboxes and Simple Reflectors

I’ll admit it, I am a gear hound. It’s down right thrilling when the UPS guy rolls up with a box full of goodies. But perhaps even more exciting for me is the experimentation phase that ultimately comes when a new piece of equipment is dropped on my doorstep. Cameras, lights, modifiers, stands, doodads, and widgets – every new tool in your digital photography arsenal allows you to explore and expand your style, and finding out exactly how you’ll utilize these new apparatus is 90% of the fun (the other 10% obviously the joy of just opening the boxes and squealing with glee.)

Today’s New Gear: Digital Photography Light Modifiers

If you’ve read my blog in the past, then you know I am huge fan of Paul C. Buff and the gear he has engineered. His Einstein light and Cyber Commander wireless sync trigger play key roles in pretty much every commercial photo I take. But I also have a lot of other pieces from his catalog of products, and Paul C. Buff light modifiers comprise a large bulk of my inventory.

White PLM™ Umbrellas

My first product on this list is the 51″ White PLM Umbrella from PCB. I am a strong believer that you can do amazing photos with very little gear. One light, one reflector, one modifier, one camera; that’s a basic recipe for success, and if you don’t believe just look at what Annie Leibovitz has done with just such a setup.

What more gear does allow you, though, is more flexibility and control over your vision. My current stock of umbrellas is rather anemic. I have one 24 inch shoot-through white umbrella and one massive 7 foot reflective umbrella, that’s it.  My 7 foot umbrella is a work horse and goes with me everywhere, but honestly, it’s just overkill a lot of the time. It’s also hard to work with in tight spaces. Because of this I decided to buy the 51 inch shoot through from PCB and, at $30, it’s sort of a steal. 

 

Medium Foldable Octabox

Octaboxes are magic. They do all of the great things a traditional, rectangular softbox can do, only better. How so? At equivalent sizes, they give off a slightly wider spread of light. They also create amazing catch-lights in the eyes of your subjects. 

They also come with two drawbacks. First, they are usually more expensive than a same-sized softbox. Secondly, they are a pain in the ass to set up. A tension-rod based octabox can drive any normal person to the cliffs of insanity. That is, unless, you spend a little more money and get a foldable octabox! And that’s just what I did. I already had an octabox in the same size range, but the time and effort needed to get it ready meant it spent a few opportune moments in it’s bag rather than on the end of a light stand – that’s a bad thing. Now I am looking forward to using this new foldable version in situations where I may have defaulted to a regular softbox out of the necessity of time and sanity. 

 

7 inch Standard Reflector

Just as the name indicates, this is a pretty standard piece of light modifying gear. Just how standard? Well, one of these reflectors come with every Alien Bees flash head you buy, so it’s pretty ubiquitous with Paul C. Buff gear. However, my Einstein did not come with one. So, where I have one of these for each of my Alien Bees, my Einstein sits awkwardly bare of a reflector and, when it comes to basic light control, nothing quite does the job of blasting light in a particular direction better than a 7-inch reflector!

It’s pretty obvious from my work that how I work with light is more important than which camera I am using. The camera itself is just a tool to capture the information that’s put in front of it. It’s the job of your light, and the tools that shape and modify it, to make that information something that’s intriguing to the person looking at it.

Benjamin Lehman is a professional, commercial photographer who works in the San Francisco Bay Area, as well as Canton, Cleveland and North East Ohio. 

How-To Photography: Anatomy of an Environmental Portrait – Warrior Beat

How-To Photography: Anatomy of an Environmental Portrait – Warrior Beat

Environmental Portraiture

Also known as, “A face in a place”, is by far my favorite type of picture I am asked to take. The reasons are varied; I like dealing with interesting people, I enjoy traveling to new and different locations, and most importantly I like the opportunity to tell a story with my photos. 

As photographers, we usually go into a new project with a mental check-list, or to-do list, of what we want to accomplish. With environmental portraiture, the most important ‘to-do’ is the part regarding the story telling aspect of the photo I am about to take. The idea here is simple: Take a photo that tells the viewer something important about the subject. Nat Geo photographers are gods at doing this. Annie Leibovitz, someone I deeply admire, is another artist who just knocks her photos out of the story-telling-park every time. 

I used to think the story telling aspect would be hard part of the process, and it can be in some very special circumstances. However, with just a little practical self-control (i.e., just keepin’ it simple) you can turn the story telling phase into something that can happen quickly, easily, and enjoyably.

For my example here, I am going to use the guys over at Warrior Beat as my example. Warrior Beat is a non-profit organization that provides professionally facilitated drum circles to US Military Veterans who are suffering from either mental or physical disabilities. They do a lot of great work and are one of the few for-veteran organizations who use art in healing. (Disclaimer: I not only help and work with the boys and girls at Warrior Beat, but I also designed their logo and act as a co-founder.)

Most of the members of Warrior Beat are veterans themselves, having served over seas, fought in battles, and returned home with scars of their own. They are also an organization who’s public profile is rocketing faster than they expected due to the good, and unique, work that they do. 

When the time came that they needed some updated member photos, the challenge was set; how do we take portraits that will give viewers, (who may also be potential donors to their charity), an at-a-glance idea of who they are and what their message is?

The first step in environmental portraiture is the story.

Ok, so putting that to use here’s what we know about Warrior Beat’s story:

  • US military veteran based service
  • Many Warrior Beat members also have a military background
  • They use drums in a therapeutic setting

With these three simple, but important facts we can start to paint a picture for our photos. We want our story to hit as many of these bullet-points as possible. 

Next Step: Location

The next most important part of an environmental portrait? The environment, of course! So, what better place than a military museum? The MAPS Air Museum to be precise. 

A quick note on securing locations

A lot of locations will be happy to donate their time to worthy causes. A military-based museum will more than likely donate their space to you for photos when your subjects are also military vets. This applies to a lot of locations and situations. To repay the favor, offer to send them copies of the photos for use in their own social media, or print publication usage. Be sure to give them a social media thanks (with a link!). Those types of gestures go a long way into building a rapport with groups who may seek out your services later once they see how awesome your photos are!

We walked around the museum for about 20 minutes, trying to find a good location, and quickly realized our best bet was a Cobra helicopter sitting in front of a 2 story US flag. The Cobra helicopter was used in multiple branches of US military services, and the flag itself was just too good to pass up. It totally reads as military, as patriotic, as veteran; right off the bat we can check off two items on our story telling list.

The last item on our check list, tying our subjects in with their facilitated  drumming service to veterans, would be as simple as just having the Warrior Beat CEO hold up a drum for his portrait. 

Photography Gear and Setup

For my gear I used the following:

The good news was, I didn’t have to light the ginormous flag. There was a bank of windows behind it that would take care of that issue for me. But, what that does mean is that, I now have to light my subjects to work with what’s coming through the windows. 

Luckily, with just 3 flashes and some basic know-how on lighting ratios, I was able to dial it in. Specifically, I used the Einstein and beauty dish as my main light for my subjects. I was shooting slight up at my subjects to give them a little more gravitas and presence within the photo frame. This meant I was able to bring the light down a little more than usual to help keep shadows to a minimum. I didn’t want to remove all the shadows, however, since I felt a little sharpness in the photos would help translate the perception that these guys have seen some sh*t, which they have, and have been changed by it, which they also have.

The second light, an alien bees b800, inside of a 4 foot strip light, acted both as a slight fill light as well as kicker light for the helicopter. I needed to brighten up the details of the Cobra, so I just turned the light little by little until I was able to get just the right ratio of light spilling between the copter and my subject.

The last light was a small Vivitar 285HV on the ground near me that just barely threw a little extra oomph at my subjects. Again, I wasn’t trying to eradicate the shadow, but I did want to fill in a little detail in the darker spots, like under their chins, to help define their faces a little better. 

I used my 70-200mm lens so I could compress the distances between subject and background. The idea here is to give my subject a greater sense of scale so he can compete better between the larger helicopter and flag in the background. 

Once the lighting is all dialed, (remember, we’re exposing for the natural light that’s coming in and hitting the flag), it’s time to take some photos and, hopefully, capture a story!

In conclusion

Crafting a story doesn’t have to be the hard part of environmental portraiture. Instead, use some very basic ques from your subject to help guide the narrative. Sometimes you need to go over board and spend a good deal of man-hours and money to handcraft the perfect story telling photo, but other times you can rely on more modest techniques to conquer the same problem.

Benjamin Lehman is a commercial photographer who works in the San Francisco, California, Canton, and North East Ohio areas. 

 

Me, on the floor. Here you can see how I’ve set up my lights, and my subject, in relation to the background. 

The final frame of our story telling, environmental portraiture. 

Wedding of Talon and Jordon Baker at Kingwood Center in Mansfield, Ohio.

I had the unique pleasure of photographing the wedding of Jordon and Talon Baker this last December at the gorgeous Kingwood Center in Mansfield, Ohio. What a beautiful couple and gorgeous location!

 

Benjamin Lehman is a commercial photographer in the Canton, Northeast Ohio, area. 

Portraits: Warthogs MC

Creating a bad-ass portrait for a bad-ass personality.

The old adage is, a photo is worth a thousand words. This is why many of the industry’s top photography professionals are so adept with story telling through the pictures they take.

When you’re taking a picture of a personality, it’s a good idea to give the viewer some insight into that person’s life – you can do this by including a visual story in your photo. This can be done using a lot of simple production tricks like location, lighting, wardrobe, props, etc… Here I used a lot of negative space, dramatic lighting and some smoke to help tell a story and create a mood.

Paul C Buff Einstein 640 – Field Tested and Reviewed

We took PCB's Einstein out into the field and put it through it's paces.

IMG_5526

Our Einstein mounted on a C-Stand, spilling light into a 7′ umbrella.

Einstein’s backfacing LCD Screen with more information than you can throw a stick at.

Let’s face it – flash photography is daunting. It’s so daunting that some people try it once, only to never return. Even if you have a good handle on the principles of flash photography there are still a myriad of issues that can crop up and turn a simple photo into a complicated affair.

Dials, lighting ratios, radio & wireless triggering, power range, compatibility with lighting modifiers are some of the issues that confront a photographer every time he takes his lights into the field.

So, how does the Einstein deal with all of these problems? Let’s start by saying that there is no magic button on the back of the Einstein that will tap into your imagination and render the exact lighting that you desire. But it does have a few great options that allow you to interact with the light so you can easily achieve the light you’re looking for.

I’m going to throw a dart at the board here and just start with a random topic: White balance.

I am not a huge curmudgeon when it comes to a flash’s color balance. I tweak the color in nearly every photo I take in post to suit my taste and therefor it’s never been a big issue for me if one frame has a slightly different temperature than the next.  There are some people, however, who very much rely on their lighting system to produce the same quality and temperature of light consistently between each frame. You know the types, they color balance before each shoot, read every element of their set with a light meter and talk with precise and measured words, often in a German accent. That’s all fine, and if that’s you, good news, the Einstein totally caters to your needs.

On the back of the Einstein lives a small LCD screen, and this screen holds a deluge of information. So much more than the usual per-stop digital-number readout. This screen, which is actually a visual portal to all of the things that make the Einstein so great, allows you access some amazing sub-features. One such feature is the ability to switch between action and color mode. Action mode allows the light to have a dramatic power drop after it’s main light burst. This power drop allows you to capture action at speeds of 1/13,500! There’s a good chance that even your camera can’t capture action at those speeds.

I tried action mode out this week in the studio and it absolutely amazed me. This feature will freeze the action in a perfect stand-still. No motion bleed what-so-ever, only clear, clean, crisp edges no matter what action is happening in front of your lens.

But, if you’re more concerned with color temperature, then switch over to Color mode and all your color balance woes disappear. Normally, as your average studio light repeatedly flashes it’ll slowly change color temperature over the course of a session. Same with changing it’s power. Dial in more or less power and you’re also changing the color range every so slightly. The Einstein has some really smart internal logic that combats this problem with astonishing results. From their website, “In Constant Color mode, the emitted color temperature is held constant at 5600ºK (+/- 50ºK at any power setting or input voltage).”  That’s pretty impressive.

Some of the less glamorous but essential features every photographer relies on are also represented in the Einstein. Things like a modeling light and radio channel selection. While we’re on the subject of radio/wireless functionality, PCB offers a very cool wireless system known as the CyberSync system. The Cyber Commander is the main piece of hardware that attaches to your camera and allows you to control your lights remotely. The back of the Cyber Commander showcases an LCD screen that looks very reminiscent to the one on the back of the Einstein.

One thing missing from the Einstein unit that other flash units, like Elinchrom’s, have built in, is a wireless receiver. Instead, you’ll have to purchase a separate, “transceiver”, for the fairly reasonable price of $29.95. When you consider the cost of the more expensive studio light systems, this small extra price barely factors into the equation.

Now, let’s talk about some of the more the practical applications of this light and how it’s going to make life easier in the long run. I will attempt to describe these features in the context of some real world applications. To help me out in this endeavor I spent some time with the light in the studio and on location so I could relay some first hand accounts.

Power Range.

Action Sports Portraiture with the Einstein

The ability to dial in your strobe is the most essential feature of all flash systems. Some systems use half, third, or quarter stop increments. Some systems use analog sliders or dials to choose between full or lowest power.

The Einstein allows you to dial in your power at 1/10 of a stop increments. This is really handy when you need to fine tune every aspect of your shot. And, with Einstein’s 9 f/stop power range, there’s plenty of room to either over power the sun, or add a touch of fill to a candle lit seen. At it’s lowest power range I was able to use my camera at f/2.8 and get a creamy quality of light while retaining a dreamy level of focus. Add in some more layers of diffusion and you’ll be able to pull your camera into the f/1.4 range.

The first shoot I used this light on was a gritty, high-contrast sports portrait. The light need to be punchy, with a lot of zap. I set the Einstein to exactly -6.0f power. How did I arrive at that number? Well, I played around a little. I don’t use light meters. Personally, I think light meteres are a piece of dinosaur-age equipment left over from the dinosaur age of photography. Your camera, it’s LCD screen and your eyes are the Light Meters of today. So, when I am lighting with the Einstein, I am using it’s fine incremental selector to dial in the light I want.

Doing this is as simple as pushing either the up or down buttons until you’re happy with the result. I also had the Einstein set to action mode to freeze-frame his hair as he swung his head around before each push of the shutter.

Getting Out of the Studio

The photo we just used as an example was a studio photo which we then composited into a matching background. Now we want to explore what happens when you take the Einstein into the world. For that, we headed straight into the wilderness – which just happens to be a small forest near the studio. Hey, it’s what we got, so it’ll just have to work.

We took one Einstein, one 2×3 Softbox and one mobile power source with us. In our case, the power is coming from a PCB Vagabond Mini. I’ve had this Vagabond for years and have used it with my older AlienBees on many occasions and it has always gotten the job done. Not surprisingly, the Vagabond powers the Einstein without issue.

In the Woods with the Einstein 640

Here in our wooded location, it’s already pretty dark, so we need to set the camera to take in some ambient light. The 9/f stop range of the Einstein lets me take the power way down, almost to the very bottom, to give me just enough light to make our subject appear out of the darkness. With the help of a grid on our softbox, you can see that the Einstein was able to paint just enough light on his face and hands to give him an almost ghostly, coming out of the shadows appearance. I am highlighting this because many studio flash systems, including some very expensive solutions, aren’t viable at low power — meaning sometimes their lowest setting isn’t low enough. Sure you can set your aperture to adjust for this, but what if you want to maintain a dark scene while retaining total control over depth of field? The Einstein’s power range lets that happen.

Final Thoughts

I haven’t come out and just said it outright, but hopefully you’ve been catching the hints — the Einstein 640 is just as good, if not better, than most of it’s more expensive counterparts. ProFoto and Elinchrom systems will always have their place in the studio, but so does the Einstein. It has the performance of the big name strobes and features that can only be found on the Einstein. I’m so confident and in love with this system that I am already preparing to have an all Einstein studio.

Benjamin Lehman is a Commercial Photographer in the Canton, Northeast Ohio Region.

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