Shooting Portraits of Blues Artist Jake Friel at the Canton Palace Theater
As an artist you always jump at the unique chances when they come your way – it’s those rare-birds of photography that often give you some much needed inspiration! Such was the case when blues recording artist, Jake Friel, asked if I could take some portraits of him at the historic Canton Palace Theater.
The result was 2 hours of sheer enjoyment that culminated in an epic, panoramic, performance shot. Included are several other promotional photographs we took from the evening previous at an abandoned Bowling Alley, out in the middle of no-where. Check it out and drop us a line if you like it!
What Does Advertising Photography Mean
When someone says they need advertising photography, what exactly is it they are looking for? Generally, when you, your company, or an ad agency are looking for advertising photography they are looking for a set of photographs that help them or their client sell a product or service. How these photos are taken depend entirely on the nature of the thing that is to be photographed.
For example, a yoga studio might want to run some online and print ads to increase foot traffic at their location. There are instantly many different options for the sort of photographs they could take that would help them sell their service. The most straight forward photo might be of someone performing yoga stretches inside of the studio itself. If the studio space is exceptionally beautiful then this would be a great way to introduce potential customers to the efforts you’ve gone through to make your yoga studio inviting. It would also speak to the level of professionalism and dedication you have to making the yoga experience a good one.
Another type of advertising photo might be to focus more on a metaphor rather than a literal representation. A group of stones stacked on top of one another on a beach would project the feelings of both balance and relaxation – two major components of Yoga. Other imagery, not just metaphorical, are also linked with Yoga, such as pictures of lotus flowers, and sunsets.
Another example would be that of a product you are trying to sell. The best way to sell a product is to convince a potential buyer that their quality of life will increase if they own what you’re selling. Our favorite tech giant, Apple, is a master of this technique. When they are trying to see you their latest model iPhone they use advertising photos in a variety of ways. They show you photos of how cool the phone looks. They show you photos of people dancing while listening to music using their phone. The show you pictures of photos of the new phone can take. The list goes on and on, but the important thing here is that they don’t use just one approach in their advertising, instead using literal and metaphorical photos in conjunction to tell a compelling story as to how their product can impact your life.
You can also get creative like we did for this photo featuring Mike’s Hot Honey. The whole concept here is that they infuse their honey with chilies so it has some serious kick to it. When it came time for us to create an advertising photo we though it would be fun to depict the honey as being so hot that it was actually on fire! Now, obviously the honey doesn’t just spontaneously combust when it comes into contact with air, but this simple effect of adding fire tells the interested consumer at a single glance that it’s definitely hot!
The best advertising photos have the same qualities that make any photograph exceptional: A great story. This is why the best ad agencies make the big dollars – the consistently come up with the best stories. So, next time you or someone in your company is wonder what advertising photography is and how it can help, you’ll have a pretty good idea of what to look to look for and how to get started!
Benjamin Lehman is a Commercial Advertising and Portrait Photographer in the Cleveland, Akron, Canton and Northeast Ohio Area.
Taking commercial portraits at a local summer-time hotspot
Earnie’s Bicycle Shop in Massillon, Ohio is one of the local Summer hotspots for people who want to ride their bike, or pilot a canoe along the Ohio & Erie Canal. As soon as the weather starts to get warm, the population begins to show up – in droves. In addition to the Tuscarawas River and Erie Canal, the area is also home to some beautiful, dense forest. It was for this latter reason that we were out shooting some commercial photographs for an individual who brokers real-estate deals for large tracks of undeveloped land.
After walking about 600 yards down the path, we found a small secluded track of forest off of a dirt biking path. Luckily for us, the bike traffic was non-existent which meant we could set up our shot without bothering anyone out for a ride.
For this shoot, we went with a single light set up in a massive 51″ umbrella. The huge umbrella gives me a lot of latitude for lighting the subject. We were scheduled to start around 3pm, which in the late Spring, early Summer usually means fairly harsh (aka bad) lighting. However, we knew we would be inside of the shade of the forest, so that removed the direct light from the Sun from the equation – now all we had to do was manage the soft forest ambient light and our single flash.
We used two lenses, my trusted 24-70mm and the equally ubiquitous 70-200mm. The 24-70 is my go to lens for environmental portraits since it can capture a lot of the surroundings in addition to the subject. The 70-200mm is a more standard “portrait” lens as it really puts a majority of the focus on the subject, relegating the surroundings to background duty.
In t he pictures below you can see the final product. All-in-all I think I had the camera dialed into approx -1 exposure compensation to darken the forest a tad and then I was riding the flash on manual at around 1/16 to 1/8 power. Since all flashes have different power-ratings, that equates to a compensation of roughly 0 to -1 stops on the flash unit. Again, I would just dial it up or down depending on the feeling of the individual picture.
The big take away here is: Don’t be afraid to visit a popular location in order to get the photo you’re looking for! With some creative positioning and planning, you can make it look like you’re all alone in a massive forest!
Benjamin Lehman is a commercial photographer in the Canton, Akron, Cleveland and Northeast Ohio area.
In times like this it can be hard to find your artistic inspiration
It’s the late Spring of 2020 – Covid-19 is still gripping the world and everyone is trying to cope with a new reality where maintaining healthy business and personal relationships amid all of the distancing can be challenging.
No two people are alike, and while some might find themselves thriving in strange times like these, others may be having a hard time even getting out of bed in the morning. For me personally, I was strangely invigorated at the start of the pandemic; it’s a weird feeling to live in a moment that you know will earn a very large place in modern history. However, as the days turned to weeks turned to months, the novelty wore off and I found myself emotionally stepping away from the activities that used to stimulate me. Instead, I played a lot of video games, watched a lot of YouTube, and quite honestly spent a lot of time bummed out by that fact that I couldn’t get inspired.
Inspiration Is A Funny Thing
Inspiration can sneak up on you, it can abandon you, it doesn’t always answer the door when you knock, sometimes you can access it on demand, but other times it’s no where to be seen. For me, personally, as an artist, being inspired is the difference between being energized and excited versus being bored and defeated — and that’s how I was feeling, defeated, robbed of my artistic excitement. I had to really take a few days and ponder what it might take to snap me out of the funk and decided that often, when I was working with a client, the challenges of their projects would often give me the fuel I needed to find inspiration. I love design challenges and while it’s not always a 100% chance that any given project is going to inspire me, I realized I needed to give it a shot. Only this time, I was going to give myself the project in an attempt to get my artistic motivation back on track.
I resolved to give myself a project that I would be normally excited for: A tech-based product shoot. I looked around my office at the multitude of gadgets surrounding me and quickly found some old hard-drives that had been wiped cleaned. I’ve never opened a hard drive before, and since I am a curious-type person, I quickly got excited at the idea of lifting the lid off of one of these old drives and then photographing the exposed bits.
After removing 5 screws and uncovering the disks or, “Platters”, as they are known, I then spent the next few hours crafting the composition and lighting until I finally had a picture I was genuinely excited with. I mean, I know it may sound silly, but just having a picture I was proud of really awakened my creativity and gave me a strong incentive to keep going. A few days later I was on a job that spanned 3 days of portraits in over 8 different locations, still carrying the enthusiast with me that I had found with that one hard drive photo back in my studio. As I finish this blog post I am preparing to go back out and scout 3 locations for another portrait project, excited to have reconnected with my have my creativity.