Commercial and Advertising

Jake Friel at the Canton Palace Theater – Commercial Portrait Photography

Shooting Portraits of Blues Artist Jake Friel at the Canton Palace Theater

As an artist you always jump at the unique chances when they come your way – it’s those rare-birds of photography that often give you some much needed inspiration! Such was the case when blues recording artist, Jake Friel, asked if I could take some portraits of him at the historic Canton Palace Theater.

The result was 2 hours of sheer enjoyment that culminated in an epic, panoramic, performance shot. Included are several other promotional photographs we took from the evening previous at an abandoned Bowling Alley, out in the middle of no-where. Check it out and drop us a line if you like it!

Stacked and Layered Photos – How to Composite Multiple Photos Together To Make One Image

Stacked and Layered Photos - How to Composite Multiple Photos Together To Make One Image

I’ve wanted to write this post for some time now. This is a very straight forward technique that only requires a little thought and pre-planning to pull off, but the results could save you a lot of time on location as well as money that would otherwise be spent on gear.

A composite is a picture that is crafted from elements from multiple sources, usually other photographs. The pros of compositing is that you can use small amount of gear to achieve a final product that looks like it involved a much larger production. For instance, you can take one light and position it in 5 different locations, taking a photograph each time you move the light and then use tricky compositing techniques to craft a final image that appears to have 5 separate lights in it. Make sense?

Let’s use some examples from a recent job I did for B-Tek – a high impact, heavy load scale manufacturer. They had a massive scale that weighed several thousand pounds at least that they needed photos for. After doing a quick location scout I realized their warehouse would make a great backdrop for our photo. The trick was how to make the product stand out from the busy warehouse, but also craft the background into something that was pleasing and helped tell the industrial-strength nature of their product. It would take 20 lights, at least, to pull this off. That investment in lights would be many thousands of dollars and is just not feasible for me. So, instead of relying on 20 different lights we just take 20 different pictures, moving the light between each picture,  and edit them together in a manner that recreates the use of multiple light sources. 

The photos below illustrate a few examples of how I move the light between each take. 

The process here is pretty straight forward – Light the subject and location as you would if you had 20 or so lights, only do it one photo at a time. Take care to note what you’re lighting and make sure you’ve got everything covered by the time you’re done. In some cases you can fake it back in Photoshop if you missed one light position, but it’s better to get right during the shoot rather than try to recreate something you’ve missed.

The next step is to open all of your images as a stack in Photoshop. “Stack”, is a term used by Photoshop in its File menu, but what you are actually doing here is opening all of these images and putting them on separate layers inside of one document. The next part of this technique is to use the mask tool on the various layers so you are only keeping the parts you want visible. The idea is to keep all of the good parts and, as a whole, create a single, coherent photo. This step can be hard to pull off on the first try and we’re not going to get into the nuts-n-bolts of Photoshop masks since there are great tutorials out there (like this one from Phlearn) but the concept is to only keep the parts of each layer that you’ve purposely lit with your flash and discard the rest. Here is a very simplified animation I created to show you the key process of stacking. 

Yes, this animation glosses over all of the masking needed to pull off the final image, but I think it’s important to see the idea of multiple layers in action since it will be those individual layers that will allow you to make your final composite. Once you’ve finished masking you’re almost all set. What’s left are the final tweaks, such as color correction, spot removal, product beautifying, and over all clean-up.  In our case, here’s the final image we created.

In the end, this technique worked great for the shoot and the client was thrilled – and that is always the best part!

 

Benjamin Lehman is a commercial photographer in the Cleveland, Akron, Canton and North East Ohio area. 

You Choose – A Video by Benjamin Lehman Photography

Benjamin Lehman Films Local Commercial for Young Entrepreneurs, You Choose

I was approached by STOMP cast member, Elec Simon, (who – full disclosure – also happens to be one of my best friends), about creating a video for a group of young entrepreneurs he had recently met. These high-schoolers created a company called You Choose and created a line of tumbler’s with inspiring messages laser etched on them. These Tumblers are crafted to serve as reminders to make positive decisions. 

We filmed this in down town Canton, Ohio at various locations, including the wonderful coffee house, Muggswigz. In addition to the filming, I also had a chance to bring 4 of the tumblers back to the studio and do some proper product shots in support of the video.

Visit You Choose at http://www.youchooseja.com and support this amazing small business!

Product Photography – Burt’s Bees

Product Photography with Burt's Bees!

We here at Benjamin Lehman Photography absolutely adore Burt’s Bees so this just made a lot of a sense!

Product Photography with Speed Lights – 2 Part Video Series by Benjamin Lehman

Product Photography is not just for the realm of large flash - Speed Lights can do the job just as well, here's how!

Product Photography with Speed Lights Part 1

Product Photography with Speed Lights Part 2 (Compositing)

Portraits with Shawn Cartel

How-To Photography: Anatomy of an Environmental Portrait – Warrior Beat

How-To Photography: Anatomy of an Environmental Portrait – Warrior Beat

Environmental Portraiture

Also known as, “A face in a place”, is by far my favorite type of picture I am asked to take. The reasons are varied; I like dealing with interesting people, I enjoy traveling to new and different locations, and most importantly I like the opportunity to tell a story with my photos. 

As photographers, we usually go into a new project with a mental check-list, or to-do list, of what we want to accomplish. With environmental portraiture, the most important ‘to-do’ is the part regarding the story telling aspect of the photo I am about to take. The idea here is simple: Take a photo that tells the viewer something important about the subject. Nat Geo photographers are gods at doing this. Annie Leibovitz, someone I deeply admire, is another artist who just knocks her photos out of the story-telling-park every time. 

I used to think the story telling aspect would be hard part of the process, and it can be in some very special circumstances. However, with just a little practical self-control (i.e., just keepin’ it simple) you can turn the story telling phase into something that can happen quickly, easily, and enjoyably.

For my example here, I am going to use the guys over at Warrior Beat as my example. Warrior Beat is a non-profit organization that provides professionally facilitated drum circles to US Military Veterans who are suffering from either mental or physical disabilities. They do a lot of great work and are one of the few for-veteran organizations who use art in healing. (Disclaimer: I not only help and work with the boys and girls at Warrior Beat, but I also designed their logo and act as a co-founder.)

Most of the members of Warrior Beat are veterans themselves, having served over seas, fought in battles, and returned home with scars of their own. They are also an organization who’s public profile is rocketing faster than they expected due to the good, and unique, work that they do. 

When the time came that they needed some updated member photos, the challenge was set; how do we take portraits that will give viewers, (who may also be potential donors to their charity), an at-a-glance idea of who they are and what their message is?

The first step in environmental portraiture is the story.

Ok, so putting that to use here’s what we know about Warrior Beat’s story:

  • US military veteran based service
  • Many Warrior Beat members also have a military background
  • They use drums in a therapeutic setting

With these three simple, but important facts we can start to paint a picture for our photos. We want our story to hit as many of these bullet-points as possible. 

Next Step: Location

The next most important part of an environmental portrait? The environment, of course! So, what better place than a military museum? The MAPS Air Museum to be precise. 

A quick note on securing locations

A lot of locations will be happy to donate their time to worthy causes. A military-based museum will more than likely donate their space to you for photos when your subjects are also military vets. This applies to a lot of locations and situations. To repay the favor, offer to send them copies of the photos for use in their own social media, or print publication usage. Be sure to give them a social media thanks (with a link!). Those types of gestures go a long way into building a rapport with groups who may seek out your services later once they see how awesome your photos are!

We walked around the museum for about 20 minutes, trying to find a good location, and quickly realized our best bet was a Cobra helicopter sitting in front of a 2 story US flag. The Cobra helicopter was used in multiple branches of US military services, and the flag itself was just too good to pass up. It totally reads as military, as patriotic, as veteran; right off the bat we can check off two items on our story telling list.

The last item on our check list, tying our subjects in with their facilitated  drumming service to veterans, would be as simple as just having the Warrior Beat CEO hold up a drum for his portrait. 

Photography Gear and Setup

For my gear I used the following:

The good news was, I didn’t have to light the ginormous flag. There was a bank of windows behind it that would take care of that issue for me. But, what that does mean is that, I now have to light my subjects to work with what’s coming through the windows. 

Luckily, with just 3 flashes and some basic know-how on lighting ratios, I was able to dial it in. Specifically, I used the Einstein and beauty dish as my main light for my subjects. I was shooting slight up at my subjects to give them a little more gravitas and presence within the photo frame. This meant I was able to bring the light down a little more than usual to help keep shadows to a minimum. I didn’t want to remove all the shadows, however, since I felt a little sharpness in the photos would help translate the perception that these guys have seen some sh*t, which they have, and have been changed by it, which they also have.

The second light, an alien bees b800, inside of a 4 foot strip light, acted both as a slight fill light as well as kicker light for the helicopter. I needed to brighten up the details of the Cobra, so I just turned the light little by little until I was able to get just the right ratio of light spilling between the copter and my subject.

The last light was a small Vivitar 285HV on the ground near me that just barely threw a little extra oomph at my subjects. Again, I wasn’t trying to eradicate the shadow, but I did want to fill in a little detail in the darker spots, like under their chins, to help define their faces a little better. 

I used my 70-200mm lens so I could compress the distances between subject and background. The idea here is to give my subject a greater sense of scale so he can compete better between the larger helicopter and flag in the background. 

Once the lighting is all dialed, (remember, we’re exposing for the natural light that’s coming in and hitting the flag), it’s time to take some photos and, hopefully, capture a story!

In conclusion

Crafting a story doesn’t have to be the hard part of environmental portraiture. Instead, use some very basic ques from your subject to help guide the narrative. Sometimes you need to go over board and spend a good deal of man-hours and money to handcraft the perfect story telling photo, but other times you can rely on more modest techniques to conquer the same problem.

Benjamin Lehman is a commercial photographer who works in the San Francisco, California, Canton, and North East Ohio areas. 

 

Me, on the floor. Here you can see how I’ve set up my lights, and my subject, in relation to the background. 

The final frame of our story telling, environmental portraiture. 

LA Gear Show Commercial Product Photography

Well, this project was a lot of fun! Benjamin Lehman photography was asked by LA Gear to create some conceptual marketing photos showcasing their amazing line of shoes. I couldn’t have had more more fun working on these and they have turned into some of the most enjoyable photos I’ve ever had the pleasure to take!

Commercial Portraiture with the Amazingly Talented Chef and Artist, Steve Baity

steve-watermark (60)

Chef and Food Artist

I love photographing interesting and fun people – it’s part of why I got into this line of work in the first place. Steve is just such a guy. He’s an accomplished chef and food carver. Yes, food carver. He takes everyday food items and turns them into work of art.

Sculpting with Food

As I started to set up for the shoot, Steve began to carve and assemble a gorgeous food sculpture. It was hard to keep focused on my tasks while he was working at his craft. It was way too tempting to just watch him as he worked.

Steve-Baity (55)

You can see a diagram below of the setup used to create these shots.

Weather or Not

Sometimes you just hope the stars align. It can be the talent; are they willing to go along with this crazy idea of mine? Sometimes it’s making the client understand the intricacies of the shot. Sometimes it’s something that’s completely out of your control like the weather.

Dealing with, and planning for weather as a photographer

Weather is the bane of all photographers. At best you can rely on the weather channel to give you the conditions that may exist in, oh, say 2 hours from now. For fairly small time frames, weather predictions are usually in the ball-park of what the reality will be. But, say the shoot is 5 days away, a week, 10 days or more! Well, then you’re stepping into some really iffy territory. Sure, you can probably be guaranteed that it’s not going to snow in the middle of July, but trying to predict puffy clouds against a clear sky at sunset a week from today? Yeah, not gonna happen – most likely.  If you’re lucky everything will work out, and if you’re not, you are in for total re-think of how you have to approach your photo.

I’m not trying to get a pretty good photo, I am trying to get THE photo, the one that is in my head. During rainy seasons we’ll often set a primary day and then a back up day just in case the weather is not cooperating at all. This is sort of ‘best-case’ planning for avoiding ‘worst-case’ scenarios. Even then, if your back-up date approaches and the weather still isn’t in your corner, you have to be ready to prepared to make the best of what you’ve been given. Thankfully, bad weather doesn’t mean bad photos. As Moose Peterson says, some of the best photos are made in the worst weather. Even then, however, it’s not a good idea to drag your model into a tornado and just hope she keeps her face to the light as she’s being lifted into the air, on her way to meet the Great and Powerful Oz.

There are also times when a certain type of weather is a necessity in your photo. Your rain jacket product shoot might require a backdrop of storm clouds, or that magazine shoot you’re on depends on a sunny beach while you’re taking photos of surfers. In these cases you have 3 options.

  • Take your photo in whatever weather you’re given and then make any needed changes in post.
  • Head into the studio and just make the weather you need
  • Pay a shaman to keep the bad-weather demons at bay

You wouldn’t be the first photographer who’s had to resort to any of the above options. Personally, in a pinch, I would opt for the studio option if all else fails. But, in my opinion, there’s no substitute for the real thing.

All of this came into play recently when I had a shoot scheduled, several weeks in advance, that called for snow. I wanted the whole sha-bang. Snow on the ground and snow falling from the sky. Why was falling snow important? Well, it would be nice to capture snow falling throughout the image, but more important, nothing beats the look of freshly fallen snow on the ground. So, with my desire for fresh snow firmly in place, so began the anxiety laced waiting game. You know the game, the one where you’re checking weather.com 5 times a day to see if your dreams will come true?

Luck was on my side. As the day approached the likely hood of snow kept increasing. On the day of the shoot snow was forecast to start falling at 4pm, exactly 1 hour before the scheduled shoot – Perfect! We packed up the gear and headed out. Our location was an area next to the Cuyahoga river, deep inside of the Cuyahoga Valley National Park. Less than 15 minutes from our arrival the snow began to fall, heavily. So heavily in fact we lost control of our car for a moment as it struggled to deal with the inch of fresh snow covering the small, windy road. We made it off of the road and into the parking lot without further issues.

There was a new problem however. Remember all that snow I wished for? Well, there was so much snow falling that it caused a white out. Visibility was no more than just 20 feet or so – not so good for a photo that required a river-scape in the background. Hedging our bets we walked down the trails to our final location and began to set up our gear.

In any situation where you’re dealing with wet conditions (snow is, after all, just water) it’s important to take the safety of your gear into consideration. We took extra shoot-through umbrellas and used them as, well, umbrellas, shielding our flashes from the heavy snow. My cameras, a 5d mark II and mark III, are both weather proofed so as long as I took some simple precautions to keep them from being heavily soaked they would be fine.

By the time we finished our set up, the falling snow had slowed down to a workable level. We got the talent in place and started to snap away. Right away, we knew everything was working beautifully. The snow, the light, the location, the river – all of it was playing together just as I had seen it in my head for all of these weeks. It felt so great to have everything come together at the last moment and, pun alert, just click.

Not all shoots will work out this well. The weather is something you can’t predict with any degree of certainty, at  least not 100%, so you have to plan ahead  – sometimes weeks ahead. Be prepared to be flexible, and make sure  your client understands they may need to be flexible too.  If it’s a large budget shoot with a lot riding on the final frame, it’s worth taking the time to get it done right in the right conditions.

The scene at the Cuyahoga River on a snowy day. Because of the low light conditions, the entire scene took on a blue hue - meaning we wouldn't have to mess with color balance to give the final image an over all cool feeling.

The scene at the Cuyahoga River on a snowy day. Because of the low light conditions, the entire scene took on a blue hue – meaning we wouldn’t have to mess with color balance to give the final image an over all cool feeling.

My wife and assistant, steps in front of the camera as we set up the flashes so we can test the quality of light. Notice how the bluish hue of the background helps her 'pop' out of the background. Cool background colors vibrate well with warm skin tones.

My wife and assistant, steps in front of the camera as we set up the flashes so we can test the quality of light. Notice how the bluish hue of the background helps her ‘pop’ out of the background. Cool background colors vibrate well with warm skin tones.

Benjamin Lehman is a Commercial Advertising, Portrait and Wedding Photographer in the Canton, Northeast Ohio area.